Content that builds authority and generates leads.
30 min before — warm the algorithm by commenting on 10–15 posts. 30 min after — reply to every comment in the first hour.
200–500 → 2,000–8,000
Builds credibility. Goes viral.
- Positions you as the expert in your niche
- Gets shared, commented on, attracts media
- Drives followers and authority compounding
Soft sells. Drives DMs.
- Speaks directly to your ICP's pain
- Triggers inbound DMs and enquiries
- Converts followers into conversations
Humanises. Converts.
- Story posts build trust and relatability
- CTA posts drive calendar bookings directly
- Engagement hooks spike reach and visibility